I wanted to check in and reflect on the first week of sales for my new novel, Indian Summer. I posted a Day One report, and it was amazing how many people found it informative, useful and even encouraging. In the spirit of transparency, here is my (humble and meager) sales report for the first seven days:

  • Kindle: 34  ($94.86)
  • Nook: 2  ($5.18)
  • Google Play: 1  (my test purchase)
  • Paperback: 3  ($12.21)
  • Kobo (added four days after launch): 1  (my test purchase)
  • iBookstore (finally went live five days after launch): 6  ($16.75)

That’s a grand total of $129, which is an increase of $71 from the $58 that I earned on Day One. I can say, though, that the increase was heavily weighted to a combination of Day Two sales and the book’s arrival (FINALLY) on the iBookstore. Self-publishing has a long tail, as they say, but at this stage I think the tail for this book is going to look like a piece of fishing line attached to a golf ball (big bump at the beginning, barley noticeable after that).

One note: some people might wonder how the royalty thing works. The short answer is that it depends on the store. Amazon’s KDP program offers 70% royalties on anything priced between $2.99-9.99. Apple is similar at 70%, but that’s on any price. Barnes & Noble’s Nook store offers 65%, and the Kobo store is 70%. Google Play is a tricky beast, and I can only say I earn roughly 65%. Paperback is also complex, the royalty amount depending on whether the book is bought through the Amazon store (less) or through my personal CreateSpace store (more). See? Not simple.

I’ll check-in three weeks from now for a Month One report. If I had to predict, though, I would be shocked if sales were more than 10% greater than they are right now. It’s not an attempt to be pessimistic, rather it’s part of my plan to minimize the risk of disappointment. Disappointment inhibits my ability to write new material, and the best way to grow my daily sales number is to put out more books.